Unikura brand identity
My Role
Product Design Lead
Contribution
Brand identity
Visual design
Connected through a referral, I joined Velvett as the sole designer to build a B2C platform in the Web3 space. This led to the creation of Unikura, a separate DApp service for MVP development. I developed a brand identity that facilitated the expansion of brand materials and supported partnerships and events, resulting in a cohesive brand kit featuring a logo.
Sketches and inspiration of the logo design
Logo colours are closely related to the corporate branding of Velvett for relativity.
Unikura membership for a token-gated community.
Iterations of the digital assets
Initial design was to cater for fractional assets, something that signifies Japan culture and clearly states editions of the minted assets.
Interim vault
Final output: Proof of ownership for the minted assets